MarkTech — March 2026: Always-On, Always Restructuring
Marketing is shifting from batch campaigns to always-on — AI is making it possible, but not by just adding tools. Legacy organizations are restructuring. WPP merges global production into one unit, P&G compresses go-to-market from months to 3 weeks, and 85% of US execs will review their agency contracts. Yet only 6% have actually integrated AI — the blocker is tool-first thinking, not the tech.
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